'Back to Normal'? We Can Do Better Than That, Says This Relaunch Campaign for MGM Resorts

New work from McCann proclaims 'It's Time' for a return to Las Vegas

A number of well-known brands, knowing that consumers are struggling to adjust to a new normal as the pandemic eases, are offering tips for gently assimilating back into the real world. Many have given toe-in-the-water advice on slowly emerging from forced hibernation.