Back Market Briefs Buzzman With International Creative Strategy

The appointment sees the agency take over from fellow Paris-based agency Marcel

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Back Market, the refurbished smartphone and electronics specialist, has hired Havas-owned creative agency Buzzman as its strategic and creative agency across Europe and the U.S.

The company offers refurbished technology to six million customers with a brand focus to fight against overconsumption and over-manufacturing of new products to support the growth of the circular economy.

Launched in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute, Back Market aims to offer high-quality professionally refurbished electronic devices and appliances to consumers in 16 countries (the U.S.,

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