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Cal McAllister, one of the former owners of the independent agency Wexley School for Girls, is starting a new agency. After shutting down the 15-year Seattle creative mainstay last spring, McAllister’s new agency, The Paper Crane Factory, will focus mainly on working with companies that are at the front end of their existence.
“The opportunity to do game-changing work with brands is happening at a much earlier stage,” said McAllister during last week’s Cannes Lions.
McAllister is initially opening offices in Seattle and Silicon Valley, taking a more lean and digitally focused approach with his client base and building more around equity with partners, as opposed to the traditional agency model.
“The billable hour—I think is broken,” noted McAllister.
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