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For the first time in recorded history, something positive (or at least mildly amusing) has emerged from the rancid sewer that is the YouTube comments section.
Earlier this year, Axe and its creative agency 72andSunny Amsterdam released a 15-second spot promoting the brand’s Gold Body Spray line. Beyond the merits of the work itself, backing track “Pure Gold” inspired some serious questions from viewers who’d seen the campaign and took to YouTube in search of answers.
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