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International insurance giant AXA has sent the majority of its global media account to WPP, while Publicis Groupe retained the global creative account as well as adding strategy and media responsibilities in four markets.
The assignments follow a 10-month review process that also included incumbent Havas, as well as Dentsu Aegis Network.
WPP will be responsible for AXA’s media account in nearly 30 markets across Europe, the Middle East and Africa (EMEA), Asia and Latin America, with Wavemaker handling the account in all markets except France, where it will be handled by GroupM.
In a statement, WPP CEO Mark Read called AXA a “great brand” and said the holding company was “very proud to have been given such an extensive brief to support its development through the media, technology and data expertise of Wavemaker and GroupM.”
“To
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