A&W's 1/3rd Pound Burger Failed, So It's Trying a 3/9th Pound Burger Instead

Snarky campaign pokes fun at Americans who didn't realize it was larger than a Quarter Pounder

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

There are two things that marketers are typically loath to do: own up to their mistakes and talk trash about the American public.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in