Even the Most Awkward Holiday Moments Are Comfortable in Bombas Socks

Direct-to-consumer brand with the hilarious truth bomb

a dog and a grandmother fighting over a candy cane
You may have to pretend you like Christmas sweaters, but not Bombas socks. Provided

Oh, the holidays. So uncomfortable. It’s the uncle who wants to talk about politics. The relative who never left your hometown wondering why you moved to the other end of the country. Gifts that incorporate too much teal, unless the recipients are Jacksonville Jaguars fans.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.