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Audiobooks have been soaring in popularity in recent years, with Deloitte expecting the global market to grow 25% in 2020 into a $3.5 billion industry. For many, they’ve also proven to be a much-needed distraction during this year’s Covid-19 pandemic lockdowns.
With its latest U.K. campaign, market leader Audible has spotted an opportunity in that escapism, especially with few people around the world going on holiday this summer—but definitely wishing they could get away after months of the same routines and anxieties.
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