C-Suite

AT&T Chief Brand and Advertising Officer Fiona Carter Exits

Her departure comes after five years with the telecom

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Fiona Carter, AT&T’s chief brand and advertising officer, will be departing the telecommunications company on June 26 to pursue other opportunities after nearly five years serving in her role.

In an internal memo attributed to AT&T Communications CEO Jeff McElfresh and first reported by Axios, McElfresh said Carter encouraged the marketing and advertising department to “look at [AT&T’s] brand positioning in powerful new ways and created initiatives that helped us connect with [AT&T’s] audiences differently.”

With a robust annual advertising budget of over $5 billion—one of the largest in the U.S.—Carter