At Super Bowl 2021, In-House Ads Had a Moment

Seven commercials were created internally, perhaps signaling a larger shift in the industry

Stills from the Frito-Lay, Logitech and Skechers Super Bowl ads
Frito-Lay, Logitech and Skechers were three of seven brands that created Super Bowl ads internally this year. Frito-Lay, Logitech, Skechers

At this year’s Super Bowl, agencies including Goodby Silverstein & Partners, Saatchi & Saatchi and Wieden+Kennedy had a good showing, each with more than one ad in the game. Other usual suspects, like Anomaly and FCB, cropped up too.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is deputy Agencies editor at Adweek.