At Super Bowl 2021, In-House Ads Had a Moment

Seven commercials were created internally, perhaps signaling a larger shift in the industry

At this year’s Super Bowl, agencies including Goodby Silverstein & Partners, Saatchi & Saatchi and Wieden+Kennedy had a good showing, each with more than one ad in the game. Other usual suspects, like Anomaly and FCB, cropped up too.