Asics Selects Saatchi & Saatchi as Global Creative Agency of Record

Saatchi & Saatchi will handle the account mostly out of its Los Angeles and Tokyo offices and launched its first work for the client earlier this month with a spot entitled “Wake Up,” which introduced the new “I Move Me” tagline.

“When we started developing the creative for Asics, we wanted to do something that would make the brand stand on its own,” Saatchi & Saatchi Los Angeles director of brand innovation Karl Dunn said in a statement.