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British supermarket chain Asda has named Havas London as its new creative agency, taking over from AMV BBDO.
The appointment will see Havas charged with the strategic development of Asda and its clothing brand, George. The company will also oversee its corporate social responsibility program. This will include both creative development and execution for the brand.
“We are looking for a true partner agency that understands the Asda personality and can bring this to life for our customers and the communities we serve.
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