Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
Having invested more than 30 million pounds ($42 million) into the U.K. pubs and hospitality sector during the lockdowns enforced by the Covid-19 outbreak, Guinness has released a campaign to welcome their reopening.
The #LooksLikeGuinness campaign from AMV BBDO is led by a 40-second film that offers glimpses of everyday sights that vaguely resemble a pint of the black stuff that might have been witnessed during the past year while pubs were closed. Playing over is a cover of “Always on my Mind,” made famous by Elvis Presley and Willie Nelson, to symbolize the wait drinkers might have experienced.
It
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in