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Having invested more than 30 million pounds ($42 million) into the U.K. pubs and hospitality sector during the lockdowns enforced by the Covid-19 outbreak, Guinness has released a campaign to welcome their reopening.
The #LooksLikeGuinness campaign from AMV BBDO is led by a 40-second film that offers glimpses of everyday sights that vaguely resemble a pint of the black stuff that might have been witnessed during the past year while pubs were closed. Playing over is a cover of “Always on my Mind,” made famous by Elvis Presley and Willie Nelson, to symbolize the wait drinkers might have experienced.