Voice

As Marketers, We Can Debunk the Model Minority Myth

'You people are all successful' is one of the many comments that embody the dangerous stereotype associated with the AAPI community

Members of AAPI community represented in stereotypes with shattered glass layered over the image. — The 'model minority' myth is a widely held false belief that those who identify as AAPI are high-achieving and don’t need help or assistance.Trent Joaquin for Adweek

May 4, 2022

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“You people are all successful,” a former white manager once said to me. “Getting promoted faster than white men and making more money than all of us. We don’t need to be focused on how we can help our Asian colleagues here. They have more than enough help.”

Mita Mallick

@MitaMallick2

Mita Mallick is currently the head of inclusion, equity and impact at Carta.

Voice

As Marketers, We Can Debunk the Model Minority Myth

'You people are all successful' is one of the many comments that embody the dangerous stereotype associated with the AAPI community

Mita Mallick

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Mita Mallick