As Marketers, We Can Debunk the Model Minority Myth

'You people are all successful' is one of the many comments that embody the dangerous stereotype associated with the AAPI community

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“You people are all successful,” a former white manager once said to me. “Getting promoted faster than white men and making more money than all of us. We don’t need to be focused on how we can help our Asian colleagues here. They have more than enough help.”