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Even as COVID-19 claims the lives of tens of thousands of people around the world, many people are still dying of other conditions—and they need continued care.
That is the message of a poignant pro-bono campaign for British nonprofit hospice group Marie Curie, created by Saatchi & Saatchi.
The spot, called “On Hold”, shows a series of empty spaces that would usually be bustling with human life if it weren’t for lockdown: an empty theatre, a desolate beach, a wedding venue, a festival field, a marathon route and an empty soccer stadium.
Narrated by Downton Abbey actor Jim Carter and set to the track “Another Love” by Tom Odell, the music stops to give way to the message: “Not everything is on hold.”
The
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