Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Mischief, the attention-grabbing New York office of agency network No Fixed Address, just announced a new client relationship in a not-too-subtle way.
The agency is helping Miller Genuine Draft launch a seltzer—into oblivion, because the brewer has no interest in hopping on the sparkling bandwagon. The stunt and its related ad serve as a surprise reveal that Mischief is now on Molson Coors’s agency roster and will be working across multiple brands.
The relationship appears to have been formed organically, without a formal review or pitch process.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in