As Holding Companies Spend Big on Data, IPG Unveils ConneCXions

It's the result of the group's $2.3 billion Acxiom acquisition

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Agency holding companies have spent big on shoring up their data capabilities in recent years in a bid to future-proof their operations in an industry increasingly dominated by Big Tech names.

First up was Dentsu Aegis Network in 2016 with a billion-dollar purchase of a majority stake in Merkle. Then came IPG putting up $2.3 billion on Acxiom in 2018, and then, there was Publicis forking over $4.4 billion for rival Epsilon.

Opinions vary when it comes to the success of these

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in