As Holding Companies Spend Big on Data, IPG Unveils ConneCXions
It's the result of the group's $2.3 billion Acxiom acquisition
Acxiom claims its ConneCXions portfolio bridges the gap between ad tech and mar tech.
Source: ConneCXions
Agency holding companies have spent big on shoring up their data capabilities in recent years in a bid to future-proof their operations in an industry increasingly dominated by Big Tech names.
