As Holding Companies Spend Big on Data, IPG Unveils ConneCXions

It's the result of the group's $2.3 billion Acxiom acquisition

ConneCXions logo
Acxiom claims its ConneCXions portfolio bridges the gap between ad tech and mar tech. Source: ConneCXions

Agency holding companies have spent big on shoring up their data capabilities in recent years in a bid to future-proof their operations in an industry increasingly dominated by Big Tech names.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.