As End of Lockdown Nears, eBay’s Motors.co.uk Puts Millions Into Ad Push

Auto sales site's first campaign since 2016 reflects on emotional bonds with cars

The pensive ad discusses the meaning of cars as more than just methods of transportation. Motors.co.uk

The role of the car in family life has been multifaceted during the pandemic, as driving for necessity has made it safer to run errands, but traveling for fun has often been nonexistent.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.
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