As End of Lockdown Nears, eBay's Puts Millions Into Ad Push

Auto sales site's first campaign since 2016 reflects on emotional bonds with cars

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The role of the car in family life has been multifaceted during the pandemic, as driving for necessity has made it safer to run errands, but traveling for fun has often been nonexistent.

With the end of lockdown in the U.K. seeming to draw near, there is a feeling of optimism to get out and see the world again—even if it does prove to be more local than before.

In response,, the British online car trading platform acquired by eBay in 2019, has released a multimillion-dollar advertising campaign to showcase how cars enrich people’s everyday lives.



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