Independent Agencies

As Edelman Turns 70, Its CEO Looks to the Future of Creative Communications

The agency is opening a museum to celebrate PR in the industry

edelman logo on left, ceo rich edelman on the right
To ring in its 70th anniversary, the PR agency is opening a museum and looking back on its storied history.Edelman
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By Kyle O’Brien

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Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers.

Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star Pharrell Williams, who developed a new creative advocacy agency called Mighty Dream, that he will co-chair alongside Lisa Osborne Ross, CEO of Edelman U.S.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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