As Dwyane Wade’s Agency Grows, So Does the Urgency Around Fixing Marketing’s Diversity Gap

He sees CAA AMP as a brand's guide through the tough conversations needed for true inclusivity

Dwyane Wade launched CAA AMP in January before widespread Black Lives Matter protests took off nationwide. Bob Metelus

NBA legend Dwyane Wade, considering his next move after retiring from the Miami Heat in 2019, decided to help marketers connect with diverse audiences. Doing so would fill a void he identified from years of firsthand experience with brand partnerships during his storied playing career.

This story first appeared in the Aug. 31, 2020, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.