As Clients Take Longer to Pay Bills, Small Agencies Are Feeling the Pressure

Getting paid on time is a worsening struggle for independent shops


Despite expecting more from their agency partners for less, marketers are taking more time to fork over cash for their services, a practice that’s disproportionately affecting smaller agencies with fewer resources.

Payment terms, long a point of contention between brands and agencies, have increased in the past year, according to a recent report by the Association of National Advertisers.

The survey of more than 100 marketers found that 37% have lengthened their payment terms in the past year, while 18% have shortened the wait time for payments.

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