As Clients Take Longer to Pay Bills, Small Agencies Are Feeling the Pressure
Getting paid on time is a worsening struggle for independent shops
According to a recent ANA survey, roughly a third of marketers have extended payment terms in the past year.
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Despite expecting more from their agency partners for less, marketers are taking more time to fork over cash for their services, a practice that’s disproportionately affecting smaller agencies with fewer resources.
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