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As a young creative, Mary Buzbee spent many sleepless nights perfecting her portfolio. But as she progressed in her copywriting career, she stopped succumbing to the unhealthy levels of stress that the industry normalizes. To put it bluntly, she came to the conclusion that “advertising is just fucking advertising.”
“You can make beautiful work that moves people and effects change,” said Buzbee, senior copywriter at Kansas-based agency Barkley, “but once you realize what you’re doing is not going to save the world, it helps with burnout because you more clearly understand what your scope of responsibility is.”
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