As Burnout Plagues Creatives, Here's How Agencies Are Keeping Them Inspired

Shops must respect the artistic process while offering pointed feedback on ideas

As a young creative, Mary Buzbee spent many sleepless nights perfecting her portfolio. But as she progressed in her copywriting career, she stopped succumbing to the unhealthy levels of stress that the industry normalizes. To put it bluntly, she came to the conclusion that “advertising is just fucking advertising.”

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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