As Brands Consider Workplace Flexibility, Keep Families in Mind

Inside the new parental leave policy at 99designs

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions of Adweek’s community of high-level experts. Today, Patrick Llewellyn of 99designs discusses a recent internal policy change. Below, in his own words, he describes his goal of providing flexibility for employees—and the organizational learning curve behind it.

The challenge

Policies that normalize equal caring roles can have a profound effect on how both women and men balance families and careers. While a lot of focus is correctly placed on supporting mothers when they choose to return to work, organizations also have a responsibility to create policies and stigma-free environments that help balance the gender scales when it comes to caring roles.




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