The Future of Agencies

As Advertisers Pull Back Spending, Agencies and Their Partners Feel the Pain

The spread of COVID-19 has upended brands, leaving them wondering what’s next

Three $1 bills and the shadow of a person on a unicycle on top of one bill
Every player in the industry is being impacted by the pandemic.Fanatic Studio/Gary Waters/Getty Images
Headshot of Minda Smiley
By Minda Smiley

April 12, 2020

Agencies have long dealt with clients that are happy to push the limits when it comes to paying the bills.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Click for more from this issue

This story first appeared in the April 13, 2020, issue of Adweek magazine. Click here to subscribe.

Headshot of Minda Smiley

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

Recommended articles
Related Articles
Mother New York
The Future of Agencies

Agencies Are Finding Themselves Reevaluating the Purpose of an Officeicon-image

By Minda Smiley

University, Coin Bank, Security System, Education, Loan
The Future of Agencies

What Is the Future of Ad Schools?icon-image

By Minda Smiley, Doug Zanger

Agencies

How Holding Company CEOs Are Addressing Systemic Racism Internallyicon-image

By Erik Oster, Minda Smiley

The Future of Agencies

At Proto, a Consultancy Started by Former R/GA Leaders, ‘We Are Creating New Things’icon-image

By Minda Smiley

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

The Art of Shopper Recognition

By Acxiom

$800 Billion in Incremental Revenue Is Possible With AI-Driven Personalization

By Assaf Baciu

Reimagine the Ad Experience

By Amazon Ads

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision