Arthur Sadoun's Twitter Q&A About Marcel and Awards Shows Leaves Many Questions Unanswered

Confusion remains among Publicis Groupe employees after session meant to clear things up

Publicis Groupe chairman and CEO Arthur Sadoun’s decision to announce, in the middle of last week’s Cannes Lions festival, that his network’s agencies would skip all awards shows and trade events next year in order to create an AI platform called Marcel, was either a brilliant move or a big mistake.