Arthur Sadoun's Twitter Q&A About Marcel and Awards Shows Leaves Many Questions Unanswered

Confusion remains among Publicis Groupe employees after session meant to clear things up


Publicis Groupe chairman and CEO Arthur Sadoun’s decision to announce, in the middle of last week’s Cannes Lions festival, that his network’s agencies would skip all awards shows and trade events next year in order to create an AI platform called Marcel, was either a brilliant move or a big mistake.

The announcement was met with confusion and skepticism among both competitors and Publicis employees, most of whom had no warning.

In order to clear things up, Sadoun promised to join Twitter for the first time at Jack Dorsey’s urging.

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