Apple's 'Bounce' Ad for AirPods Wins Best of Show at ADC Awards

Winners were announced virtually this year

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TBWA\Media Arts Lab Los Angeles had a good run at the 99th annual ADC Awards, which The One Club held virtually this year due to the global shutdown caused by Covid-19.

The agency’s “Bounce” ad for Apple’s AirPods, a playful 2-minute film that follows a man’s unusual morning commute, won the coveted Black Cube for Best in Show. “Bounce” was created in partnership with production companies Framestore and Pulse Films.

The Apple spot, which you can read more about here, took home a number of accolades at this year’s ADC Awards, including two Best of Discipline designations—one in Advertising, another in Motion/Film/Gaming Craft—and four Gold Cubes.

TBWA\Media Arts Lab Los Angeles was named ADC’s Agency of the Year by ADC, while Pulse Films scored Production Company of the Year.

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