Apple Wants iPhone 12 Owners to Keep Calm When Disaster Strikes

The two ads in the 'Relax, It's iPhone' campaign showcase durability

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We’ve all had that moment that seems to move in slow motion as we see disaster looming for our smartphones in a split second. Well, according to the latest Apple campaign, owning the iPhone 12 takes away that stress because of its robust design.

Named “Relax, It’s iPhone,” the campaign includes two spots, “Cook” and “Fumble” that showcase the durability of the phones as they are put through their paces in everyday accidents.

“Fumble” showcases an iPhone during a cooking session in which the owner covers the phone in flour, knocks it over and even lets it fall in with the dirty dishes.

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