Apple Keeps Beating the Privacy Drum in Relatable, Clever iPhone Ad

Over the years, Apple’s presence at the annual Consumer Electronics Show (CES) in Las Vegas could be best described as “non-existent.” Why on earth would the brand need to spend gobs of money (not that they’re hurting here by any stretch) to talk about their latest and greatest, when all they have to do is schedule a keynote to get the world all aflutter.