Apple Fans Got a Sneak Peek at New Features, Then Got a Surprise

Intel sneakily excited Macbook lovers about touch screens and other perks already on the PC market


Two decades ago, Apple launched a series of quirky and memorable ads about “Switchers,” aimed at getting PC loyalists to try a Mac desktop. You might remember the campaign’s surprise star, student Ellen Feiss, who hazily recalled a class essay being eaten by her PC.

A few years later, Apple went even harder in its battle against every other computer manufacturer on Earth by launching “Get a Mac,” in which PCs were portrayed as stilted, cumbersome and profoundly uncool.

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