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Timed to launch alongside the 2021 Grammy Awards, Apple has released its latest ad—a high energy, beautifully shot spot for AirPods Pro that shows a man jumping through his neighborhood in a continuous game of double Dutch.
The ad, titled “Jump” and created by TBWA\Media Arts Lab, went live on Sunday and spotlights the product’s noise-cancellation feature and secure fit.
It shows a man navigating the streets as everyday objects turn into jump ropes. It aims to show how people can lose themselves in music and escape the mundane.
The ad is set to the track “Fallin Apart” by Australian artist Young Franco, featuring Pell and Denzel Curry.
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