Apple AirPods Pro Ad Turns Your World Into a Giant, Glorious Playground

'Jump,' a successor to 2019's 'Bounce,' reimagines a city as a nonstop game of double Dutch


Timed to launch alongside the 2021 Grammy Awards, Apple has released its latest ad—a high energy, beautifully shot spot for AirPods Pro that shows a man jumping through his neighborhood in a continuous game of double Dutch.

The ad, titled “Jump” and created by TBWA\Media Arts Lab, went live on Sunday and spotlights the product’s noise-cancellation feature and secure fit.

It shows a man navigating the streets as everyday objects turn into jump ropes. It aims to show how people can lose themselves in music and escape the mundane.

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