Apple AirPods Pro Ad Turns Your World Into a Giant, Glorious Playground

'Jump,' a successor to 2019's 'Bounce,' reimagines a city as a nonstop game of double Dutch

A man's walk through his neighborhood becomes a citywide game in Apple's new spot. Apple

Timed to launch alongside the 2021 Grammy Awards, Apple has released its latest ad—a high energy, beautifully shot spot for AirPods Pro that shows a man jumping through his neighborhood in a continuous game of double Dutch.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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