Apple AirPods Pro Ad Turns Your World Into a Giant, Glorious Playground

'Jump,' a successor to 2019's 'Bounce,' reimagines a city as a nonstop game of double Dutch

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Timed to launch alongside the 2021 Grammy Awards, Apple has released its latest ad—a high energy, beautifully shot spot for AirPods Pro that shows a man jumping through his neighborhood in a continuous game of double Dutch.

The ad, titled “Jump” and created by TBWA\Media Arts Lab, went live on Sunday and spotlights the product’s noise-cancellation feature and secure fit.

It shows a man navigating the streets as everyday objects turn into jump ropes. It aims to show how people can lose themselves in music and escape the mundane.

The ad is set to the track “Fallin Apart” by Australian artist Young Franco, featuring Pell and Denzel Curry.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in