Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Sweet is apparently a swear word in the latest campaign from Angry Orchard—so much so that the word is bleeped out in its latest ads.
The campaign is the first for Angry Orchard, Boston Beer’s popular hard cider brand, from Goodby Silverstein & Partners. It joins two other Boston Beer brands, Sam Adams and Truly Hard Seltzer, in the agency’s portfolio.
The campaign’s hero spot, “Grandma’s Gathering,” was directed by Craig Gillespie, best known for his work on the films I, Tonya and Lars and the Real Girl.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in