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People often make lofty health resolutions ahead of the New Year, but a new brand platform from Self Esteem Brands’ Anytime Fitness encourages just focusing on the basics that will make life a little better.
The “Train for Your Life” campaign from agency Mischief @ No Fixed Address launched with two hero spots. One shows a personal trainer guiding a man through weight lifting exercises with encouraging mantras like “I will not break a sweat when I take the stairs” and “I will be able to open the jar of pickles.”