Anomaly is parting ways with Eric Segal and eliminating the New York CCO role.
An agency spokesperson confirmed the move and explained the decision came about as a result of founding partner and global CCO Mike Byrne’s desire to take a more active role in driving the agency’s creative. Byrne will now take on the role of driving creative for the New York office as well as managing creative globally.
Founding partner and executive chairman Carl Johnson also confirmed the news about Byrne’s new role in a statement.
“[Mike] will take over the day to day leadership of New York while still retaining his current global responsibilities,” Johnson said. “[Eric Segal] will be leaving the company. He made a huge contribution to the success of the agency over six years and deserves enormous thanks and gratitude.”
Segal’s move marks something of a new era for Anomaly New York, as Segal has long shaped the office’s creative output.
“It’s been a hell of a run,” Segal said in a statement, “and I leave feeling incredibly proud of the team we’ve built and all we’ve accomplished together these past six years.”
An agency veteran of more than six years, Segal ascended to the role of Anomaly New York CCO in July of 2017, after being made a managing partner in 2015. During his tenure with the agency, he helped Anomaly bring in a number of new accounts and expand in size. Some of Anomaly New York’s best-known campaigns from his time with the agency include a series of Super Bowl ads for Budweiser and its work for Johnnie Walker, including “This Land” and “Jane Walker.” More recently, Anomaly was the agency behind New York Life’s Super Bowl ad.
Before joining Anomaly as an executive creative director, Segal spent over four years in the same role at Grey New York, where he led the NFL account, including working on creative that resides in the permanent collection at the Museum of Modern Art.
The news also follows the end of a longtime client relationship, as Hershey and Anomaly parted ways in the U.S. last November. Anomaly continues to work with the client in Canada.