Anomaly Is Donating the Paychecks of Australian Employees to Wildfire Relief Efforts

The agency has tallied up the amount each of its Australian staffers makes per week and plans to donate that sum to organizations that are helping with relief efforts.

According to Anomaly, roughly 30 of its staffers across the agency’s seven offices were either born or raised in Australia. The agency said their weekly paychecks combined come to about $100,000, which is how much it has set aside for the charitable drive.

The shop has given the initiative the tongue-in-cheek name of “Fighting Fire With Fired.”