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The reasons to quit smoking and vaping are more obvious than ever amid the global spread of a deadly virus that, in large part, wreaks havoc on the respiratory system. It’s likely very few smokers need any reminders about the inherent health risks. Breaking such an addiction isn’t easy, however, particularly with the added anxiety in such stressful times.
Recent years have seen a move away from the kind of scare tactics and guilt-driven messaging once synonymous with cessation campaigns, with a 2018 anti-smoking campaign from Alma dropping such tactics in favor of focusing on the larger reasons smokers wanted to quit.
Communicating warmth instead of burning
California Tobacco Control Program’s new campaign is led by San Francisco independent agency Duncan Channon, in partnership with multicultural agencies Acento and Apartnership.
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