Ancestry.com’s $100 Million Agency Search Leads to Droga5

Shop will lead an integrated summer campaign

Ancestry.com is getting a new agency. Sources: Getty Images

Popular family history and consumer genomics tool Ancestry.com has selected Droga5 New York as its lead creative agency after a review, as the brand seeks to stay ahead of competitors such as 23andMe, whose advertising is handled by Arnold New York.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}