’s $100 Million Agency Search Leads to Droga5

Shop will lead an integrated summer campaign is getting a new agency. Sources: Getty Images

Popular family history and consumer genomics tool has selected Droga5 New York as its lead creative agency after a review, as the brand seeks to stay ahead of competitors such as 23andMe, whose advertising is handled by Arnold New York.

@ErikDOster Erik Oster is an agencies reporter for Adweek.