Accounts

Ancestry.com’s $100 Million Agency Search Leads to Droga5

Shop will lead an integrated summer campaign

Ancestry.com is getting a new agency. Sources: Getty Images

By Erik Oster

June 5, 2017

Popular family history and consumer genomics tool Ancestry.com has selected Droga5 New York as its lead creative agency after a review, as the brand seeks to stay ahead of competitors such as 23andMe, whose advertising is handled by Arnold New York.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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