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Family history and consumer genomics tool Ancestry.com is seeking new marketing partners less than a year after naming Droga5 as its creative agency of record.
While the agency’s London office may continue working with the brand in some capacity, Ancestry.com will choose additional shops to handle its U.S. marketing efforts.
“Droga5 New York and Ancestry have amicably agreed to part ways,” said an agency spokesperson.
The statement continued: “We could not be more proud of the purpose that we developed for them, ‘Unlocking our past to inspire our future,’ as well as the caliber of work we produced which drove their business and tapped into culture in an authentic way.