Launches U.S. Agency Review After Less Than a Year With Droga5

London office may continue working on the brand

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Family history and consumer genomics tool is seeking new marketing partners less than a year after naming Droga5 as its creative agency of record.

While the agency’s London office may continue working with the brand in some capacity, will choose additional shops to handle its U.S. marketing efforts.

“Droga5 New York and Ancestry have amicably agreed to part ways,” said an agency spokesperson.

The statement continued: “We could not be more proud of the purpose that we developed for them, ‘Unlocking our past to inspire our future,’ as well as the caliber of work we produced which drove their business and tapped into culture in an authentic way.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in