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ANA Updates Contract Template for Media Agencies to Promote Greater Transparency

2017 report showed 35% of brands moving programmatic buying in house

The new template could help address brands’ transparency concerns.Sources: ANA, Getty Images
By Erik Oster

July 12, 2018

The Association of National Advertisers has taken a step toward addressing brands’ transparency concerns, updating its contract template for media buying agencies.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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