ANA Updates Contract Template for Media Agencies to Promote Greater Transparency

2017 report showed 35% of brands moving programmatic buying in house

The new template could help address brands’ transparency concerns. Sources: ANA, Getty Images

The Association of National Advertisers has taken a step toward addressing brands’ transparency concerns, updating its contract template for media buying agencies.

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@ErikDOster Erik Oster is an agencies reporter for Adweek.