ANA Report Shows Payment Terms for Marketing Services Increased in 2019

Research indicates the main reason for extending payment terms was to improve marketers' cash flow

According to a new study by the ANA, payment terms for agency fees and research were the longest of any marketing service in 2019. ANA

In 2019, payment terms for a wide range of marketing services—such as research, agency fees, social media, production, broadcasting, programmatic and talent—were either extended or kept the same, according to a new report conducted by the Association of National Advertisers during January 2020.

@monicroqueta Mónica is a breaking news reporter at Adweek.