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In-house agencies are increasingly on the rise, swiping all facets of advertising work historically handled by traditional shops including creative, strategy, media, social, production, influencer marketing, experiential efforts—everything. So much so, according to a new report from the Association of National Advertisers, that it seems to be a trend far too pervasive for any external agency to ignore.
Today, the ANA released findings from a survey of its member brand marketers—78 percent of which reported that they now have some form of in-house operations, compared to 58 percent in 2013 when the ANA last researched this topic and 42 percent in 2008.