ANA Campaign Aims to Convince Gen Z That Marketing Has the ‘Best Jobs Ever’

Marketing has an image problem, at least according to the trade body—which is why it has released a campaign in hopes of convincing college grads that fruitful, exciting careers do indeed exist for those who choose to go down the marketing road.

According to ANA research recently conducted in partnership with McCann, most students view marketing as “simply ads and selling, and “fail to see that a career in marketing is a diverse, multi-disciplined career that calls for a variety of skill sets ranging from creative to analytical.”

The campaign aims to give the next generation entering the workforce a better perception of the industry by giving examples of various tasks that could potentially fall under a marketer’s purview.