ANA and AIMM Outline 6 Actionable Ways Marketers Can Support Asian Communities

The organizations are providing brands with resources to address systemic racism

Both organizations hope to inspire marketers and brands to keep fighting against anti-Asian hate. ANA, AIMM

Last June, the Association of National Advertisers (ANA) and the Alliance for Inclusive and Multicultural Marketing (AIMM), an arm of the organization, pledged to address systemic racism in the ad world. Now, they’re following up on that with a letter taking a stand against racism and violence against Asian American Pacific Islander (AAPI) communities.

@tiffmoustakas Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.