A Los Angeles Restaurant Caught Serving Popeyes Will Launch the Chain’s New Sandwich

Campaign from Gut rehashes the #PopeyesGate scandal

Kim Sanchez, Sweet Dixie Kitchen owner, crouches by a sign that says
Sweet Dixie Kitchen owner Kim Sánchez made nice with the chain. Popeyes

In 2017, Long Beach, Calif., restaurant Sweet Dixie Kitchen got itself into hot water for trying to pass off Popeyes’ chicken as its own. The ruse had been going pretty well until a Yelp review—and subsequent story in the Long Beach Post—called them out. The owner responded with a heavy dose of snark and indignation, and the article was picked up by Huffington Post, ABC and Complex, among others.

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Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.