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In 2017, Long Beach, Calif., restaurant Sweet Dixie Kitchen got itself into hot water for trying to pass off Popeyes’ chicken as its own. The ruse had been going pretty well until a Yelp review—and subsequent story in the Long Beach Post—called them out. The owner responded with a heavy dose of snark and indignation, and the article was picked up by Huffington Post, ABC and Complex, among others.
From there, #PopeyesGate was born.
Now Popeyes and Sweet Dixie Kitchen are proving the old saying that there’s no such thing as bad publicity.