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Is it really Cannes Lions if there isn’t a controversy around at least one winner?
Just as the annual festival’s dust seemed to be settling, a freelance Dutch illustrator named Rik Oostenbroek has accused agency MullenLowe SSP3 in Colombia of using stock imagery that copies his signature style and dropping it into a Hyundai campaign that features little more than the stock art.
The campaign in question won a bronze Lion in the Cannes Lions Print & Publishing category this year, as well as a Wood Pencil at the D&AD Awards last month.
The work features imagery that, similar to the style Oostenbroek has become known for, conveys motion through swirling, colorful shapes.
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