An Adorable Kitten Makes This Dutch Lottery Ad an Instant Crowd Pleaser

TBWA\Neboko continues an animal focus for New Year's Eve campaign

A gorgeous good luck charm of a kitten takes center stage in this heartwarming holiday spot. Dutch State Lottery and TBWA\Neboko i

Superstitious folks have given black cats a bad rap for centuries, but a holiday ad for the Dutch lottery stars the sweetest little good luck charm on the planet—a coal-colored kitten named Frummel—to adorably dispel those old myths.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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