An Ad School Just Opened Inside a Chatbot. Is It Any Good?

Creatives from BBH, R/GA and Leo Burnett join forces to democratize ad education

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Advertising school is expensive. Not that advertising is especially fickle, but even if you’re looking to fly without a degree, you’ll still have to figure out a few basics—compiling a portfolio, say, or understanding which awards are actually worth pursuing in a creative career.

Thankfully, we have bots now.

Bot Ad School (or BAS for short) is the labor of Daniel Liakh of BBH London, Kostia Liakhov and Kate Harrison of R/GA Sydney, and Sam Cable of Leo Burnett Sydney.



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