Amsterdam Agency Cloudfactory Names New Creative Leadership Team

Julio Álvarez and César García have previously worked at TBWA/Neboko and Sid Lee

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Amsterdam creative agency Cloudfactory has hired Julio Álvarez and César García as its creative leadership team to oversee all work produced by the business.

Reporting to managing director, Sandeep Chawla, the self-proclaimed “creative activists” have worked in Amsterdam for the last seven years, including at agencies TBWA\Neboko, Sid Lee and JWT Amsterdam, since their move from Spain. They also have experience of working within cities such as LA, Madrid, Paris and Hong Kong.

Their primary focus will be to set the creative standards for the agency and ensure that client briefs are focused to meet those standards while building a culture for creatives, designers and collaborators to meet their potential.

Working with a client roster that has included Strongbow, KFC, Twitter,,



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